Why Outsource your marketing and CRM Management?
- Access to an expanded talent pool: Outsourcing to PD can integrate smoothly into the organization not only brining in innovative ideas and added energy, but also the high-level talent needed to execute the goals of the marketing plan.
- Outside perspective: Our team is not of the company’s culture. No matter how dedicated and engaged management might be in meeting a company’s performance goals, it’s quite possible to become too close to the business−too involved to be able to step back and analyze strategies from the customer’s perspective. Our team can supply that all-important “objective viewpoint” that is difficult for any company’s internal executives to consistently maintain.
- Media and Discipline Neutrality: With PD, every strategy, every media, every discipline is on the table. That is significant, because no matter how hard a traditional agency tries to serve its customers, the fact is that it basically exists to sell advertising or public relations or production of marketing collateral. Our team has a different objective: Identify and deploy the resources needed, based not on what our in-house talent can produce, but on a strategic analysis of your company’s goals, market position and budget.
- Even if you have your own marketing department, a reliance on marketing outsourcing frees up in-house personnel for certain responsibilities, so they can play to their strengths. If on the other hand you do not maintain your own marketing staff, PD can provide a full-fledged marketing strategy, support and deliverables, while allowing your business to focus on its core competencies.